Questing Vole Press
Writing Web Ads

Writing Web Ads
by Ginny Gray


New visitors make their initial decision about a website in less than three seconds, so your ad copy must be clear, relevant, and eye-catching. Writing coach Ginny Gray walks you through the rules for writing online ads that convey your brand and convert clicks into sales, traffic, and signups. You’ll learn how to understand your product, understand your audience, and then connect the two clearly and precisely.


1. Guidelines for Web Ads
2. Goals of Web Ads
3. Ads for Different Media Types
4. Psychological Triggers
5. Personas and Tone
6. Ad Dos and Don’ts


Amazon preview.

Prices and formats

   Amazon Kindle (US, CA, UK, AU, FR, DE, NL, ES, IT, JP, BR, IN, MX)